This reel features work I have directly created, art directed or produced.

Develop and presented the creative direction to the Le Meridien Brand for their “LM Family” awareness spot. Shot on location at the LM Family location in Barcelona, Spain. Directed a three camera shoot with a crew of 30+ over two days. Developed a specific graphic look and feel for the Le Meridien Family sub-brand. Multiple cuts for on-line awareness (Youtube and lemeridien.com/family), a social awareness campaign and a developer/GM sales tool. All iterations were developed to drive recognition of the program as well as participation from the individual hotels and GMs.

Client: Le Meridien
Creative Director: David DiBartolo
Writer: Hayley Kaufman
Production Company: ICON International
Music: Rob Kahn, Mixology Post
Color: Blase Theodore, Contact Post
Editor/Motion Designer: David DiBartolo

Client: Charter Communications Direct Response Marketing
Creative Director: Tony Macchia
Writer: Client
Music: Killer Tracks
Editor/Motion Designer: David DiBartolo

Client: Charter Communications Marketing and HBO
Creative Director: David DiBartolo
Writer: Client
Music: Killer Tracks
Editor/Motion Designer: David DiBartolo

Worked with internal partners to develop an announcement video for the newly redesigned lemeridien.com.

Video Creative Director: David DiBartolo
Web Creative Director: Trina Elstner
Website Designer: Michael Kogler

Description: The Le Meridien Brand had just gone through a refresh. It had changed its design inspiration to be more aligned with it’s heritage of 1960’s France. The design team took inspiration from Graphic Design and Cinema during that time period. With this update the branded wanted to communicate to current owners and potential developers this design update through an entertaining way, without being too heavy handed.

Role: For this project I Art Directed / Assistant Creative Directed the entire spot from soup to nuts. I worked with the Le Meridien brand team to develop storyboards on how to communicate their brand to potential developers through the Le Meridien lens. In order to tie together a lot of different footage that had different looks I created a graphic title treatment shot from above depicting many of the different aspects of the Le Meridien brand. I also created a very simple yet 60s inspired text treatment to help tell the story without using voiceover. I also directed the edit to help tell the story of the brand in through lifestyle footage and actual property event footage.

Creative Director: David Poremba
Directory of Photography: Moving Pictures
Editor: Lucas Saben
Set Design/Prop Styling : Jorie DeFreitas
Music: The Music Bed

Description: Starwood in know for it’s innovation and with it’s latest innovations of SPG Preferences and Keyless, Starwood needed to educate it’s hotel associates on what is “Preferences”. What freedoms does it give the guests. And what does it all mean for the associate.

I worked with the Internal Communication department in Starwood to write a video friendly script that was both educational and entertaining. With the approved script I created storyboards and character design. We were able to create a two and a half dimensional work where this story took place.

Creative Director: David DiBartolo
Writer: Tish Cook
Music: Marmosett

Description: The W Hotels brand invited us to document an event that crossed over between two talents of different worlds. The Executive Chef of the W Verbier Hotels and Residences, Sergi Arola and Luke Wessmen of A and E’s NY Ink fame. The story focused around a W Hotels social media poll asking which tattoo Chef Sergi should get that best represented his passion of history and New York City. Shot in the famous Wooster Street Social Club.

Role: Directed Moving Pictures during the evening event and the interaction between the two men at Wooster Street Social Club. Created the graphic package for the segment aligned to the W Hotels graphic standards.
Art Directed the edit session.

Creative Director: David Poremba
Directory of Photography: Moving Pictures
Editor: Lucas Saben
Music Michelangelo L’caqua

Role: Director and Producer of Post-Production Creative
Branding: Ravi Hampole and Sarah Hartman
Creative Director: David Poremba
Directory of Photography: Tinkelvision
Editor: Lucas Saben
Set Design/Prop Styling : Jorie DeFreitas
Music: The Music Bed

Shot a series of spots with celebrity yoga instructor Tara Styles in the W Downtown, New York. These spots were to create awareness of the W Brands new partnership with Tara and its new healthy living programs. 

Creative Director: David Poremba
Director: David DiBartolo
Production Services / Agency: The Distillery