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Spectrum HBO Coop Spot
Client: Charter Communications Marketing and HBO
Creative Director: David DiBartolo
Writer: Client
Music: Killer Tracks
Editor/Motion Designer: David DiBartolo
For Spectrum, the product and consumer facing brand of Charter Communications I created an Instant Upgrade template reflecting the new branding. The new template reduced the amount of voice-over and text on-screen. The simplified execution highlights and promotes the network's content as opposed to the previous template where it felt the Charter brand was being promoted.
These Coop spots are a monthly sizzle for the premium networks of Charter Spectrum. Other networks include Showtime, Starz, EPiX, HDNet Movies.