Develop and presented the creative direction to the Le Meridien Brand for their “LM Family” awareness spot. Shot on location at the LM Family location in Barcelona, Spain. Directed a three camera shoot with a crew of 30+ over two days. Developed a specific graphic look and feel for the Le Meridien Family sub-brand. Multiple cuts for on-line awareness (Youtube and lemeridien.com/family), a social awareness campaign and a developer/GM sales tool. All iterations were developed to drive recognition of the program as well as participation from the individual hotels and GMs.

Client: Le Meridien
Creative Director: David DiBartolo
Writer: Hayley Kaufman
Production Company: ICON International
Music: Rob Kahn, Mixology Post
Color: Blase Theodore, Contact Post
Editor/Motion Designer: David DiBartolo