Description: The W Hotels brand invited us to document an event that crossed over between two talents of different worlds. The Executive Chef of the W Verbier Hotels and Residences, Sergi Arola and Luke Wessmen of A and E’s NY Ink fame. The story focused around a W Hotels social media poll asking which tattoo Chef Sergi should get that best represented his passion of history and New York City. Shot in the famous Wooster Street Social Club.

Role: Directed Moving Pictures during the evening event and the interaction between the two men at Wooster Street Social Club. Created the graphic package for the segment aligned to the W Hotels graphic standards.
Art Directed the edit session.

Creative Director: David Poremba
Directory of Photography: Moving Pictures
Editor: Lucas Saben
Music Michelangelo L’caqua